Before coming here to type up this week’s reflection, I wandered over to the analytics section, and it seems I’m rather popular in Canada according to the metrics. That’s one of the nice things about web analytics, which was covered in the book I read this week. It gives you a sense of where people are coming from, how they’re finding you, and what they’re looking at. It can even track things like sales, as Newman, Peck, Harris, & Wilhide (2013) point out. Of course, that is a bit advanced for me and I’m not selling anything at the moment per se.
Other highlights from Newman et al. (2013) include some practices I have great familiarity with like photos/video and marketing via search engines and e-mail, as well as mobile marketing, which is a concept I have some knowledge with but would not consider myself to be the utmost expert on. As I look to build upon my communications background, the reading was a nice review of those elements that make a campaign effective. Speaking of communications and journalism, you might notice that I have a few more entries over at the Siguenza on Sports blog this week, dealing primarily with sports and COVID-19. One post examines the starting up of youth competition this summer. Reopening business in the United States is a hot-button issue right now and while I don’t want to come across as overtly political in what I write, I think it’s very important to address the potential drawbacks to any plan with tact.
It was nice to hear about the NBA’s plans to return to action from an agent in the field on Friday. Justin Haynes gave a glimpse of what that might look like during his appearance on Tiell Total Sports’ Go Time show (personal communication, May 22, 2020). I would be interested to see how the league pulls off the completion of this season with another one looming in late October. It would certainly be a quick turnaround for the participants of the NBA Finals.
I think in general, things are picking up but I’m also starting to ease in a little bit here so I like where I’m at and onward we go.
Reference
Newman, T., Peck, J.F., Harris, C., & Wilhide, B. (2013). Social media in sport marketing. Scottsdale, AZ: Holcomb Hathaway, Publishers.